INKs Café isn't merely a location; it's an immersive experience. Capturing the essence of our cozy, welcoming space led us on a branding journey reflecting our dedication to creativity, community, and warmth.
Branding strategy revolves around boldness, inclusivity, and a hint of whimsy, brought to life through a color palette featuring shades of orange, black, and white, complemented by playful octopus illustrations.
Why Orange, Black, and White?
Orange Symbolizing energy, warmth, and creativity, it serves as our primary brand color, evoking a sense of vitality and inspiration.
Black provides a strong contrast to the vibrant orange, adding depth and balance to our brand identity.
White Reflecting the purity and openness of our space, It acts as a canvas for creativity, allowing our brand elements to shine.
The octopus, with its fluidity, adaptability, and intelligence, embodies the essence of INKs Café. Just as the octopus navigates the depths of the ocean with ease, INKs embraces the diverse sea of ideas and personalities within our space. Our octopus illustrations infuse whimsy and personality into our branding, inviting guests on a playful journey of discovery.
At INKs Café, branding isn't just about aesthetics; it's about crafting an immersive experience that resonates with guests. Through bold colors, playful illustrations, and a commitment to creativity, brand reflects the heart and soul of our café: a place where everyone is welcome, ideas flourish, and inspiration abounds.
